Wednesday, October 10, 2012

Box: But when will Ben direct his wife to her first Oscar nomination?

1. Taken 2 - $20.5m / $85m / $130m
2. Argo - $18m / $18m / $80m
3. Hotel Transylvania - $16.5m / $101m / $150m
4. Sinister - $15m / $15m / $46m
5. Here Comes the Boom - $14m / $14m / $45m
6. Pitch Perfect - $9.5m / $36m / $60m
7. Frankenweenie - $7m / $22m / $40m
8. Looper - $6.5m / $51.5m / $70m
9. Seven Psychopaths - $5m / $5m / $14m
10. Atlas Shrugged Part 2 - $3m / $3m / $8m
ETA: The Perks of Being a Wallflower - $3m / $7m / $20m

Can we have another strong weekend and threepeat?  All of it will depend on the five openers, given Taken will probably drop around 60% from last weekend's juggernaut opening.  Argo begins its Oscar run, and its run will be closer to The Town than Gone Baby Gone.  It could even breakout The Departed style, another film that opened in October and went on to win Picture and Directing like many are currently predicting Argo will.  It does have the sophisticated adult market it to itself given The Master flopped and most of the other contenders won't start breaking out till November.  Sinister has strong reviews for a genre film and will perform similarly to Insidious.  Its biggest competition is Paranormal Activity 4 next weekend, though that series could start showing its age.  Here Comes the Boom will test the drawing power of Kevin James.  His films have performed stronger than most expected, but this doesn't look like the broad comedy those films were.  It is the only non-animated family-aimed film in the market which will count for something.  Seven Psychopaths will do poorly and gather a following once it comes to home DVD/streaming/whatever.  I'm surprised CBS Films is giving it a wide release.  Lastly, Atlas Shrugged Part 2 arrives hoping that audiences will confuse it with Cloud Atlas and actually see it.  Nothing says sequel more than a film that costs in the low teens and only makes $4.5m.  The studio is hoping the election will boost interest, so maybe it'll double the gross of the original!  SUCCESS!!

ETA: Perks - going into 650 theatres and will battle Atlas for the #10 position. 

No comments: