Wednesday, October 26, 2011

Box Office: Return to Gattaca

1. Puss-In-Boots - $42m / $42m / $165m
2. Paranormal Activity 3 - $21m / $84m / $115m
3. In Time - $16m / $16m / $46m
4. The Rum Diary - $8m / $8m / $22m
5. Real Steel - $6.5m / $75.5m / $92m
6. Footloose - $6m / $39m / $52m
7. The Three Musketeers - $4.5m / $16m / $26m
8. Ides of March - $3m / $33.5m / $44m
9. Moneyball - $2.5m / $67.5m / $78m
10. Dolphin Tale - $2.5m / $67.5m / $74m
***Anonymous - $1.5m / $1.5m / $7m

Lots of weird stuff happening this weekend, not just whatever goes down in PA3. Firstly, In Time looks like a sequel to Gattaca but will do more this weekend than that one did in its entire run. The Rum Diary probably should have gotten a limited release before expanding. Film District's track record is all over the place, but I'm expecting Rum to do a tad less than Drive. Puss-In-Boots was supposed to kick off November but was inexplicably moved to this weekend. I think that could mean a softer opening, but very small drop for next week. Lastly, Sony made the really dumb decision to platform Anonymous a mere 10 days before its release date. These 200-ish releases almost always fail. It would have been smarter to just suck up as much money as they could have in wide release even if it was DOA. Sony plans on adding theatres. Their strategy reminds me of the one they used 4 years back on Across the Universe. In limited, I'm keeping a close eye on Martha Marcy May Marlene. I expect its run to match Winter's Bone.

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