Wednesday, September 29, 2010

BO: Let Me In Your Social Network

1. The Social Network - $26m / $26m / $120m
2. Let Me In - $12m / $12m / $42m
3. Legend of the Guardians - $10.5m / $30m / $60m
4. Wall Street: Money Never Sleeps - $10m / $36m / $60m
5. The Town - $9.5m / $64m / $90m
6. Case 39 - $7m / $7m / $19m
7. Easy A - $6.5m / $42m / $60m
8. You Again - $5m / $16m / $28m
9. Devil - $3.5m / $27.5m / $35m
10. Alpha and Omega - $3m / $19m / $26m

The Social Network arrives with the best reviews of the past couple of years and has positioned itself as the Oscar frontrunner. Now, whether that translates into audience love is another beast. Those looking at it simply as "that Facebook movie" will be hard to win over and it seems like there is already a backlash building against it. Similarly, Let Me In has pretty damn terrific reviews but this very different take on the vampire/horror subgenre might be too pensive for mainstream audiences. Both films have the critics on their side big time, and given the time of the year, that is the best buzz a film needs. Modest openings, leggy runs. Elsewhere, Case 39 opens (actually in theatres!) after a nearly 3 year delay. It'll be good promotion for Zellooper or whatever we're going to call them. They are together because they are in love. Or they are together so she can seem relevant and he can seem straight.

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