Box: Madea and Jack Reacher Play With an Ouija Board

1. Boo: A Madea Halloween - $20m / $20m / $46m
2. Jack Reacher: Never Go Back - $19m / $19m / $55m
3. Ouija: Origin of Evil - $14m / $14m / $40m
4. The Accountant - $13m / $47.5m / $75m
5. The Girl on the Train - $6.5m / $58.5m / $75m
6. Keeping Up With the Joneses - $6m / $6m / $15m
7. Miss Peregrine's Home For Peculiar Children - $5m / $73.5m / $87m
8. Kevin Hart: What Now? - $4.5m / $19.5m / $29m
9. Storks - $4m / $64.5m / $75m
10. Deepwater Horizon - $3.5m / $55m / $63m

A crowded weekend and a genuine race for #1 - how bout that? Madea hasn't been onscreen in a few years and she was starting to run out of steam. The absence might help the franchise. I'm not sure Jack Reacher needed a sequel (story of 2016!) and the film's target audience might be burnt out, but if anyone can aim for the middle, it's Tom Cruise. The sequel to Ouija, as expected, has some solid reviews and will have the horror audience to itself for the end of October. It's a cheapie, so even if its gross drops significantly from the first, it should be okay in the end. Lastly, Keeping Up With the Joneses looks absolutely dreadful and can only break out of single digits if audiences are seriously desperate for a comedy.