Wednesday, June 22, 2016

Box: Jaws is not a Gossip Girl fan.

1. Finding Dory - $65m / $280m / $425m
2. Independence Day: Resurgence - $62m / $62m / $150m
3. Central Intelligence - $18.5m / $70m / $110m
4. The Shallows - $13m / $13m / $40m
5. Free State of Jones - $10m / $10m / $29m
6. The Conjuring 2 - $7m / $86m / $102m
7. Now You See Me 2 - $4.5m / $51m / $62m
8. Warcraft - $3m / $45m / $52m
9. X-Men: Apocalypse - $2.5m / $151.5m / $156m
**TMNT: Out of the Shadows - $2.5m / $77.5m / $83m /
**The Neon Demon - $1.5m / $1.5m / $3.5m

The decades-in-the-making sequel to Independence Day arrives, and like most sequels this year has quite a struggle ahead of it. There just doesn't seem to be much interest and despite the first one coming out over 20 years ago, the entire film just seems too much like the disaster porn that has been overdone the past decade. Of course, it could always surprise, but I think Dory is #1 again. (And probably next weekend, too!) Free State of Jones has pretty terrible reviews and needed solid notices to stand out. There's plenty of art house hits right now for the more mature viewer. The Neon Demon should not be going wide. I suspect the studio feels that (even art house) audiences will hate it and will try to get all the money they can before word of mouth completely kills it. I wouldn't be surprised by an "F" cinemascore. Those are always fun. Lastly, Blake Lively's The Shallows debuts a few days early (it was originally set to open the 29th) and has what may be the best marketing campaign of the summer for a non-blockbuster wide release. I haven't seen the film and have no idea what the reviews will be, but it seems like the type of vehicle I wish to see more of in summer. Films have gotten overly complicated, and something this simple really stands out. It probably needed a bigger star to really sell it, though.

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