Wednesday, April 15, 2015

Box: Unfriended 2: Unsubscribed and Unfollowed

1. Paul Blart 2 - $27m / $27m / $90m
2. Furious 7 - $25m / $291.5m / $350m
3. Unfriended - $22m / $22m / $50m
4. Home - $13m / $145.5m / $190m
5. The Longest Ride - $6m / $23m / $35m
**Monkey Kingdom - $6m / $6m / $15m
7. Cinderella - $5m / $187.5m / $202m
8. Get Hard - $4.5m / $78m / $90m
9. Woman In Gold - $3.5m / $15m / $25m
10. Insurgent - $3.5m / $120m / $128m
**True Story - $1.5m / $1.5m / $4.5m
**Child 44 - $.5m / $.5m / $1m

Paul Blart 2 opens 6 years after the hugely successful first installment, or about 3-4 years too late to match the original's gross. However, with the family market so light, it should do fine. Unfriended has pretty solid critical reaction so far, but it feels like the buzz for it may have died down. The marketing campaign has been a bit too light this close to release. It could have easily been #1. True Story and Child 44 both open in about 500 theaters, while the latest Disney nature doc rounds out the wide releases.

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