Wednesday, March 25, 2015

Box: Watch out, Cinderella! It follows you!

1. Home - $32m / $32m / $120m
2. Get Hard - $26m / $26m / $75m
3. Insurgent - $23m / $88m / $132m
4. Cinderella - $19m / $150m / $200m
5. It Follows - $4.5m / $5m / $20m
6. Kingsman - $2.5m / $119m / $125m
**Run All Night - $2.5m / $24.5m / $30m
8. Do You Believe - $2m / $7m / $12m
**Focus - $2m / $52.5m / $57m
**The Gunman - $2m / $9m / $13m
**Second Best Exotic Marigold Hotel - $2m / $28m / $33m

Home and Get Hard will both do well. Just looking it up right now, Home is the only animated movie until Pixar's Inside Out in June. That will give it some legs. It feels like it's been awhile since Will Ferrell has had a legit hit movie, but pairing him with Kevin Hart will help. I'm looking forward (albeit cautiously) to how It Follows performs. I think going wide this fast might have been a mistake, and they probably should have saved it for next week or the week after. However, reviews are the best of the year and that will help. Maybe? Horror is review proof, be it good or bad. I haven't seen any TV spots for it either, but the online buzz has carried films of its nature before.

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