Wednesday, June 20, 2012

Box: Your New Box Office Action Heroinne is Kelly MacDonald

1. Brave - $56m / $56m / $185m
2. Abraham Lincoln: Vampire Hunter - $22m / $22m / $58m
3. Madagascar 3 - $18m / $155.5m / $200m
4. Prometheus - $10m / $109m / $135m
5. Snow White and the Huntsman - $7m / $136m / $152m
6. Rock of Ages - $6.5m / $27.5m / $40m
7. Seeking a Friend for the End of the World - $6m / $6m / $17m
8. That's My Boy - $6m / $26.5m / $39m
9. Men In Black 3 - $5.5m / $163m / $175m
10. The Avengers - $4.5m / $596m / $606m

Moonrise continues to impress in limited, and should finish in the low 30's.  Brave begins its two week run at the top spot, unless Magic Mike really explodes.  Don't even really need to finish that joke, do I?   Abraham Lincoln is a wild card.  But it seems like they left out the fun in the marketing which will hurt it.  Elsewhere, I must be the only one looking forward to Seeking a Friend given how poorly its tracking.  This always felt like a movie that might have blossomed at the end of the summer, and Focus fucks up another release strategy.  I'm very elated that That's My Boy bombed as maybe now Adam Sandler will start actually trying rather than just getting all his friends together to make a cheap looking $80 million film filled with product placement.  There's got to be some Producers-esque shenanigans going on behind the scenes, right? 

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