Box: In Which Tweens Matter and Martin Scorsese Doesn't

Doing these a bit earlier because of the long weekend.

1. THE TWILIGHT SAGA: BREAKING DAWN - PART 1
This looks to match New Moon's box-office perfectly. Moon barely beat out The Blind Side for the #1 slot Thanksgiving weekend 2 years ago, and unless the Muppets have a huge surge this should win the weekend with ease. Next weekend, however....
3-day: $42m
Total After Weekend: $223m
Projected Final Gross: $300m

2. THE MUPPETS
Interesting to note that the last Muppets movie came out in 1999 and didn't make more than $15 million. The marketing has done a great job of selling this reboot and bringing the loveable characters back in the spotlight. I'm expect this to play out the same way the last time Disney met Amy Adams met Thanksgiving.
3-day: $33 million
Total After Weekend: $48m
Projected Final Gross: $125m

3. HAPPY FEET TWO
Not surprised at all this more or less bombed last weekend. There seemed to be so little interest, and Puss In Boots and The Muppets will absorb most of the family audience for the holidays.
3-day: $15.5m
Total After Weekend: $48m
Projected Final Gross: $80m

4. ARTHUR CHRISTMAS
I have no idea - is Arthur a character from something else? Is this a book series? A TV show? Like Happy Feet Two, this feels like a non-event.
3-day: $13.5m
Total After Weekend: $19m
Projected Final Gross: $55m

5. PUSS IN BOOTS
Family holdovers typically have miniscule drops.
3-day: $10m
Total After Weekend: $139m
Projected Final Gross: $164m

6. JACK AND JILL
I hope this film's underperformance will be a lesson to those involved to maybe try a little next time. It won't.
3-day: $9.5m
Total After Weekend: $57m
Projected Final Gross: $78m

7. IMMORTALS
As the only adult-aimed film in wide release, this should avoid another steep drop.
3-day: $9m
Total After Weekend: $69m
Projected Final Gross: $86m

8. HUGO
Paramount rethought the ad campaign and release strategy after realizing the number of family films in the market and that this probably wouldn't do well with them anyways. Only opening in 1200 theatres, the studio is hoping to expand in the coming weeks based on word of mouth and the film's excellent reviews. It'll probably be a classic in ten years time, but this feels sadly like an excellent film that will bomb in theatrical release.
3-day: $8.5m
Total After Weekend: $11.5m
Projected Final Gross: $35m

9. TOWER HEIST
A solid hold if only because its the only PG-13 film in release that isn't for tween girls.
3-day: $5m
Total After Weekend: $62m
Projected Final Gross: $72m

10. THE DESCENDANTS
Expanding to 400+ theatres on Wednesday should be enough for this to land in the top again. Hopefully, it takes advantage of no openings next weekend and adds a thousand theatres.
3-day: $4.5m
Total After Weekend: $8m
Projected Final Gross: $100m

My Week With Marilyn will open in a hundred theatres on Wednesday and double that number on Friday. Expect about $2 million for the three day for Harvey's Michelle Williams Oscar campaign, err, film. Give it a decent expansion next weekend, Harv.