Wednesday, June 19, 2013

Box: Hermione just stole all our shit...again!

1. Monsters University - $85m / $85m / $250m
2. World War Z - $55m / $55m / $150m
3. Man of Steel - $51m / $228m / $345m
4. This Is the End - $11m / $56m / $85m
5. Now You See Me - $6m / $92m / $108m
6. Fast and Furious 6 - $4.5m / $228m / $240m
7. The Internship - $3.5m / $38.5m / $47m
8. Epic - $3m / $102m / $110m
9. Star Trek Into Darkness - $3m / $216.5m / $222m
10. The Purge - $3m / $59m / $65m
**The Bling Ring - $2.5m / $2.9m / $9m

Another lively weekend at the box-office.  I think the studios have been pretty smart in the past several years pacing June.  Usually about 2 movies per week.  August is jam packed this year, which is smart because none of those films look particularly huge.  Monsters University arrives 12 years after the first installment.  Despite the delay, the prequel will go over big.  Originally, I suspected this was the largest of the family aimed films of the summer, but I now think Despicable Me 2 has a shot at outgrossing it.  The two might be close.  Unlike Epic and many of the recent family films (all 3 of them so far this year!), this film will only have the market to itself for 10 days.  World War Z arrives with a potential performance that won't show nary a scratch of that troubled production.  Reviews have been good, not great.  That's really all it needs.  I've been saying since the first glimpse that the studio's decision to seemingly hide it being a zombie film is, like, really fucking stupid.  The biggest show on television has zombies.  Zombies are hot now.  Why aren't they playing it up more?  Luckily, I think enough people are aware thanks to the book's success.  The film's budget because of that hellish production is massive, but I'm sure Pitt + zombies = huge worldwide.  The Bling Ring debuts in about 500 theaters and probably won't make the top 10.  The smaller films feel like they are getting lost in the shuffle so far, as opposed to previous years when they were being sought out.  Luckily, there's still a few in July and August that could reach mainstream success.  Before Midnight, sadly, totally bombed in its expansion.  It was just too aggressive.  If you haven't seen it, SEE IT!  Much Ado About Nothing expands to 200+ theaters, I doubt it does more than a million for the weekend.

Speaking of Bling Ring, greatest TV moment in ages:



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