Wednesday, April 10, 2013

Box: It's Anna Faris or it's no one.

1. 42 - $23m / $23m / $75m
2. Scary Movie 5 - $20m / $20m / $45m
3. The Croods - $15m / $144m / $190m
4. Evil Dead - $10.5m / $42.5m / $64m
5. GI Joe 2 - $10m / $101.5m / $125m
6. Jurassic Park 3D - $9.5m / $32.5m / $54m
7. Olympus Has Fallen - $5.5m / $80m / $94m
8. Oz the Great and Powerful - $5m / $219.5m / $234m
9. Temptation - $4.5m / $45.5m / $56m
10. The Host - $2.5m / $23.5m / $28m
**Place Beyond the Pines - $2.5m / $3.8m / $14m
**Trance - $2m / $2.2m / $8m

Evil Dead opened just a tad higher than expected last weekend, and I'd imagine the studio is happy given the low budget.  Its performance is reminiscent of 2004's Dawn of the Dead remake.  This week, 42 and Scary Movie 5 will be in a race for the #1 slot.  I expect Scary to be #1 on Friday, and wouldn't be surprised if it manages to do half of weekend business on opening day alone.  This felt like one of the harder releases to predict in quite a while as its been 7 years since the last installment, which opened to around $40m on an April Easter weekend.  It doesn't help that for the most part ads have been almost entirely laugh-free.  That didn't hurt A Haunted House back in January, and the PG-13 rated film should do just a little higher than that film.  42 looks like a crowd-pleaser and will be the last non-effects driven big studio PG-13 film for awhile.  The Croods and Oz will continue with their soft drops being the only family-aimed entertainment in the marketplace.  Outside the top 10, Pines and Trance are both expanding to a couple hundred locations (I don't believe there is a confirmed amount for either yet).  Pines stands the best chance to continue to expand, but I don't see either breaking out.   

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