Wednesday, July 6, 2016

Box: So the movie is just 90 minutes of a dog napping and licking itself? Shit, that's also my "secret life".

1. The Secret Life of Pets - $70m / $70m / $250m
2. Finding Dory - $20m / $423m / $485m
3. The Legend of Tarzan - $17m / $79m / $120m
4. Mike and Dave Need Wedding Dates - $15m / $15m / $45m
5. The Purge: Election Year - $12m / $59.5m / $80m
6. The BFG - $9m / $41.5m / $60m
7. Independence Day: Resurgence - $7.5m / $92m / $108m
8. Central Intelligence - $6.5m / $107m / $120m
9. The Shallows - $4.5m / $45.5m / $55m
10. Free State of Jones - $2m / $20m / $23m

Secret Life of Pets will knock some wind out of Dory. Secret Life and Suicide Squad will probably be the only $200m+ grossers left this summer. (Bourne has potential, but it will come down to how good it is.) Dory has been showing massive weekdays and strong holds on weekends, enough so that it might be able to hit $500m. It ultimately depends on how much Secret Life and Ice Age do. Mike and Dave Need Wedding Dates has exhaustive marketing, but some of the spots are funny. R-rated comedies seem to be struggling this summer, though. Tarzan did better than expected, and it's foreign gross will be what makes or breaks it. Purge: Election Year will probably end up being the highest grossing installment in the franchise, while The BFG pretty much bombed. The marketing was just so lackluster. Central Intelligence and The Shallows are showing some nice legs, and will probably be the only genuinely profitable, original live action movies of the summer.

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