Wednesday, October 14, 2015

Box: I'll take the Backroad of Espionage, the Bridge of Spies is always too crowded.

1. Goosebumps - $27m / $27m / $90m
2. The Martian - $20.5m / $143m / $200m
3. Bridge of Spies - $19m / $19m / $75m
4. Crimson Peak - $18m / $18m / $50m
5. Hotel Transylvania 2 - $11m / $135m / $165m
6. Pan - $7m / $27m / $42m
7. The Intern - $5m / $58m / $71m
8. Sicario - $4.5m / $34.5m / $45m
9. The Maze Runner: The Scorch Trials - $3m / $75.5m / $82m
10. Woodlawn - $2.5m / $2.5m / $6m

Four openers, and they are hard to pin down. Goosebumps seems the easiest, as its social media presence is pointing toward an opening in the high 20's. Possibly higher if families are tired of Hotel Transylvania 2. (The kid in me is sooooo happy that both family films in release are Halloween-themed.) Bridge of Spies seems like Captain Phillips-lite, as far as box-office. But, Spielberg+Hanks could go bigger. I think the film looks a little too bland, and the adult market is JAM PACKED right now. Arriving for Halloween is the long anticipated Crimson Peak. At least among cinephiles. I'm not sure how mainstream horror audiences will warm up to such a stylish throwback. The only thing I can compare it to is The Woman In Black, but that at least had Daniel Radcliffe and a PG-13 rating. A month ago, I would have said Crimson easily takes this weekend. Lastly, I'm guessing Woodlawn is a religious-themed film so it's very hard to predict. Pan was a huge bomb last weekend (really, why did anyone think $150m on this was a good idea?) while The Walk isn't even going to make $15m total. All sorts of reasons for that film's failure. Steve Jobs had the highest PTA for a 2015 release last week and expands to 60+ theaters. If it makes the top 10 this week, that would be a great sign of things to come for it. This week, Room and Truth open in NY & LA with plans to expand over the coming weeks. Room is the one to keep your eyes on.

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