Box: I'll have a Duff, you'll have one, too.

1. 50 Shades of Grey - $23m / $130m / $165m
2. Kingsman: The Secret Service - $18m / $68m / $112m
3. SpongeBob: Sponge Out of Water - $16m / $126m / $165m
4. McFarland USA - $10m / $10m / $34m
5. American Sniper - $9m / $319m / $345m
6. The Duff - $8m / $8m / $22m
7. Hot Tub Time Machine 2 - $7m / $7m / $18m
8. Jupiter Ascending - $4.5m / $40.5m / $50m
9. The Imitation Game - $2.5m / $83.5m / $90m
10. Paddington - $2.5m / $68m / $75m

The top 3 remain the same after a massive Valentine's Day weekend. Great numbers for all three. A trio of hard to predict openers invade the market. McFarland USA has Disney behind it and a feel good sports storyline, so that gives it the edge. Hot Tub Time Machine 2 is coming about two years too late, but I think The Duff could be a wild card. It apparently has a lot of social media buzz, and it's been a while since a comedy aimed squarely at teens has broken out. Score one for Ann Veal.