Wednesday, January 21, 2015

Box: The 28-year-old Next Door

1. American Sniper - $43m / $180m / $300m
2. The Boy Next Door - $16m / $16m / $40m
3. Paddington - $12m / $40m / $80m
4. The Wedding Ringer - $11m / $40m / $67m
5. Mortdecai - $9m / $9m / $25m
6. Strange Magic - $8m / $8m / $25m
7. Selma - $6.5m / $40.5m / $62m
8. Taken 3 - $6.5m / $75.5m / $92m
9. The Imitation Game - $5.5m / $59m / $85m
10. Into the Woods - $4m / $122m / $132m

So...American Sniper. Yeesh. It'll probably do more its second weekend than what most thought it would do its first. It's going to easily be in the top 3 films of 2014. Insanity. Despite my own thoughts on the film, it's always nice to have films come out and be genuine phenomenons. (Side note: While we're all seeing American Sniper because it's patriotic, how bout you go see Selma, too?) Sniper being such a huge hit helped take the focus off how big of a bomb Blackhat is. Of the three openers this weekend, Boy Next Door is the only one I'm confident in. I have no idea about the other two. Some of the award contenders are getting pushes this weekend. I think Birdman is getting its largest screen count yet, but I doubt it makes the top 10.

So far, for the films outside the top 10, here's what we have:
Wild - $33m / I'd say it gets to $37-38m
Birdman - $28m / Given the nomination haul and a potential win for Keaton, it'll probably pass $40m
Foxcatcher - $10m / It's a cold film for audiences, so $15m looks right.
The Theory of Everything - $27m / Probably $32-33m, maybe more if Redmayne defeats Keaton.
Whiplash - $6.5m / I keep seeing this is getting a big expansion this weekend, but haven't seen confirmation. If it is, maybe $9-10m.
Still Alice - $.27m / SPC is going the slow route with its expansion plans, but it doesn't seem like there's much interest because of the subject matter. Probably just around $10m.
Boyhood - $24.6m / This is enjoying a re-release in a couple hundred theaters. Despite being available for home viewing, it'll get to $26-27m.

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