Wednesday, September 17, 2014

Box: This Is Where I Leave the Jewish Stuff Out of the Marketing

1. The Maze Runner - $27m / $27m / $75m
2. A Walk Among the Tombstones - $19m / $19m / $60m
3. This Is Where I Leave You - $14m / $14m / $45m
4. Dolphin Tale 2 - $11m / $29m / $56m
5. No Good Deed - $9.5m / $40m / $60m
6. Guardians of the Galaxy - $4.5m / $313m / $324m
7. The Drop - $2.5m / $8m / $15m
**Let's Be Cops - $2.5m / $77m / $82m
**Teenage Mutant Ninja Turtles - $2.5m / $185m / $190m
10. If I Stay - $2m / $48m / $52m
***Tusk - $2m / $2m / $4m

Perhaps we'll get some interesting things happening at the box this weekend.  The Maze Runner has the most promise and I think the best comparison would be Eagle Eye.  Perhaps a bit lighter but the potential for breakout is there.  A Walk Among the Tombstones will do just enough to not wreck Liam's track record.  A few months ago I would have said This Is Where I Leave You would do similar to Contagion but the buzz has died down a bit.  It is the type of film that has legs, though, and it has no comedy competition for awhile.  Lastly, I haven't seen a single TV spot for Tusk (whereas the other three openers have had pervasive TV presence) and it's only opening in about 500 theaters.  It might not even make the top 10, as Kevin Smith's audience seems to be over him.  Understandable.

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