Box: That Awkward Moment When Labor Day Opens in January

1. Ride Along - $12.5m / $93.5m / $125m
2. That Awkward Moment - $11m / $11m / $32m
3. Labor Day - $10m / $10m / $30m
4. The Nut Job - $8.5m / $51.5m / $75m
5. Frozen - $8m / $359m / $385m
6. Lone Survivor - $7.5m / $105m / $125m
7. Jack Ryan: Shadow Recruit - $5.5m / $39m / $52m
8. American Hustle - $5m / $134m / $155m
9. Wolf of Wall Street - $3.5m / $104m / $115m
10. August: Osage County - $3m / $31.5m / $40m
**I Frankenstein - $3m / $14m / $20m

Ride Along threepeats on a typically boring Super Bowl weekend.  Awkward Moment might do okay, I doubt it costs much.  Curious to see if those ads that have been running almost non-stop will work for Labor Day.  We've seen similar films score some success this weekend, so perhaps it will defy expectations.  It just has to do numbers in the teens to do that.  Frozen is being released in a Sing-Along, but many theaters are still keeping the regular version.  I'm not sure if this will give it a boost, but it will have the smallest drop in the top 10.