Wednesday, October 31, 2012

Box: Playing Pool and Wild Darts, Video Games

3 day/Total So Far/Projected Final Gross
1. Wreck-It Ralph - $45m / $45m / $160m
2. Flight - $20m / $20m / $80m
3. Man With the Iron Fists - $9m / $9m / $24m
4. Argo - $8m / $73m / $110m
5. Hotel Transylvania - $5m / $138m / $150m
6. Cloud Atlas - $4m / $17m / $26m
7. Taken 2 - $3.5m / $123m / $130m
8. Paranormal Activity 4 - $3.5m / $48m / $56m
9. Here Comes the Boom - $3m / $35m / $42m
10. Silent Hill Revelation - $3m / $13.5m / $19m

Three openers kick off what could be a huge month ahead.  Wreck-It Ralph was tracking soft a few weeks ago, but that seems to have changed as now most pundits are predicting anywhere from low 50s to low 70s.  I don't see it going that high, rather a run similar to Hotel Transylvania.  It has the marketplace to itself for the first three weeks given the other animated films out now are Halloween themed.  Flight is opening in under 2000 screens, and will add theaters in the coming weeks.  The film's reviews are terrific, particularly for its always reliable star.  Denzel is one of the last remaining genuine box-office draws, but he's facing stiff competition next weekend in Skyfall and the following week in Lincoln.  It probably is a mistake to use this release strategy and the studio just should've gone to 3000 theaters right away.  Man With the Iron Fists is tracking in the single digits, and is the type of movie that is hard to predict.  I originally though it would do a mid teens opener, but there doesn't seem to be much interest.  The overall marketplace shouldn't be affected by Sandy, as people who have been stuck in their homes without electricity will want to go out this weekend.  Next week: Bond is back and will be bigger than ever. 

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