Wednesday, October 3, 2012

Box: The Box Is Alive! ALLIIIIIIVVVEEEE!

1. Taken 2 - $44m / $44m / $120m
2. Hotel Transylvania - $23m / $73m / $145m
3. Frankenweenie - $16m / $16m / $54m
4. Pitch Perfect - $15m / $22m / $65m
5. Looper - $11.5m / $40m / $70m
6. End of Watch - $4.5m / $33.5m / $45m
7. Trouble With the Curve - $4m / $30m / $40m
8. House at the End of the Street - $3.5m / $27.5m / $35m
9. Perks of Being a Wallflower - $1.5m / $3.5m / $15m
The Master - $1.5m / $12m / $22m
Finding Nemo 3D - $1.5m / $39m / $42m

Finally, something is happening at the box-office!  Last week was jumpstarted by a record breaking performance by Hotel Transylvania, a solid performance by Looper and a fantastic start by Pitch PerfectHotel Transylvania broke the 10 year record held by Sweet Home Alabama for largest September opening.  I suspect this weekend that it'll be more of a threat to Frankenweenie's opening weekend than the latter causing a big drop for HotelPitch Perfect expands to 2700ish theatres after pulling in a $15k+ per theater average in its platform debut.  With an A from Cinemascore and a wealth of online buzz, it should have a leggy October run ahead of it.  Wallflower goes into somewhere between 200 - 300 theatres, enough to put it in the top 10.  Last weekend, the only loser was Won't Back Down which had the lowest opening weekend for a film in 2500+ theaters.  Ouch.  Of course, the story for the weekend ahead is how much ass Liam Neeson can kick despite having pretty awful reviews.  Taken opened in January 2009 to low 20's, and finished with 145 million.  I expect the second film to double the original opening but wind up short in the long run.  Those reviews are too awful to NOT affect the film somehow. 

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