Wednesday, October 17, 2012

Box: Along Came a Tyler

1. Paranormal Activity 4 - $34m / $34m / $78m
2. Alex Cross - $17m / $17m / $46m
3. Argo - $13.5m / $39.5m / $92m
4. Hotel Transylvania - $11m / $116.5m / $150m
5. Taken 2 - $10m / $102.5m / $126m
6. Sinisiter - $8.5m / $31.5m / $50m
7. Here Comes the Boom - $7.5m / $22m / $44m
8. Pitch Perfect - $5.5m / $44m / $58m
9. Frankenweenie - $5m / $28.5m / $40m
10. Looper - $3m / $56.5m / $65m

The last Paranormal movie opened in the low 50's and finished just over 100m.  This should be the installment where the franchise shows its age.  The performance of Alex Cross should be more interesting to watch.  Tyler Perry movies that don't have Madea in them usually underperform, but this isn't the typical TP movie.  Despite the movie looking bland as can be, this is his first real chance to test his drawing power outside his usual audience.  I doubt it'll match the performances of Kiss the Girls or Along Came a Spider as the movie doesn't have Morgan Freeman and Hot Younger Actress, just Matthew Fox sporting a meth body.  Last week, Argo boosted a huge Saturday increase for a first week, and got an A+ from Cinemascore.  It was easy to figure that this movie would have legs given the reviews, but now they should be even stronger.  It could even end up #2 if Tyler has limited crossover appeal.  Hotel Transylvania, Here Comes the Boom and Frankenweenie look set for this week and next week as they have zero competition. 

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