Wednesday, December 7, 2011

Box: Adventures in Box-Officing

1. New Year's Eve - $22m / $22m / $80m
2. The Sitter - $12m / $12m / $37m
3. Breaking Dawn - $8.5m / $260m / $282m
4. The Muppets - $8m / $67m / $100m
5. Arthur Christmas - $5.5m / $32m / $50m
6. Hugo - $5m / $32.5m / $75m
7. The Descendants - $4.5m / $23.5m / $85m
8. Happy Feet 2 - $4m / $57m / $68m
9. Jack and Jill - $3m / $68.5m / $76m
10. Tower Heist - $2.5m / $74m / $80m

Tracking and other sites have NYE doing much more, but I just feel that the sour taste Valentine's Day left in audiences mouths and those awful reviews will give this a much softer opening. I wonder how well the film will do on December 31st.... I also wonder how many more holidays we can exploit with massive casts and cookie cutter storylines. This is like some kind of bizarro revival of the holiday horror movies of the 80's. Speaking of 80's revivals, Jonah Hill's semi-remake of the Elisabeth Shue film looks fun, but probably won't have registers ringing. The Descendants will be in just under a thousand theatres as Fox is probably looking to add some theatres next weekend after Golden Globe nods. I've now accepted the film is probably not crossing the century mark, but based on award season's path I'm thinking Hugo will probably do more than I originally expected.

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