Wednesday, August 31, 2011

Box Office: Live Every Week Like Its Shark Week

3 day / Total So Far / Projected Final Gross

1. Shark Night 3D - $13m / $13m / $34m
2. The Help - $11.5m / $115.5m / $148m
3. Apollo 18 - $10m / $10m / $24m
4. Rise of the Planet of the Apes - $6.5m / $159m / $174m
5. Colombiana - $6m / $21m / $34m
6. The Debt - $5m / $6m / $18m
7. Spy Kids 4 - $4.5m / $29m / $39m
8. Don't Be Afraid of the Dark - $4m / $15.5m / $25m
9. Our Idiot Brother - $4m / $14.5m / $24m
10. The Smurfs - $4m / $132m / $142m

My main question for this week is whether Irene tearing into last week's box office will lead to small drops all around. The Help, Apes, Smurfs and possbly Spy Kids 4 will all see very small declines regardless.

Summer movie wrap up on Monday or Tuesday!

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