Wednesday, June 5, 2013

Box: Binge on Purge

1. The Purge - $20m / $20m / $50m
2. The Internship - $18m / $18m / $52m
3. Now You See Me - $17m / $58.5m / $100m
4. Fast and Furious 6 - $16m / $199.5m / $235m
5. After Earth - $12.5m / $48m / $75m
6. Epic - $11m / $82m / $112m
7. Star Trek Into Darkness - $8.5m / $196.5m / $220m
8. The Hangover 3 - $7.5m / $102.5m / $120m
9. Iron Man 3 - $4.5m / $393m
10. The Great Gatsby - $4m / $135.5m / $146m

Now You See Me opened higher than predicted and if it can maintain decent legs will cross $100m.  After Earth, thankfully, underperformed.  Hopefully this will prevent other A-listers from trying to create vanity vehicles for their unproven children.  This weekend is looking to be the calm before a month-long storm.  The next 4 weekends should see at least one opener doing $50m+ per week.  The Purge will perform almost exactly the same way The Strangers did 5 years ago in late May.  $20m+ opening, $50m+ finish.  I'd say the studio should be very happy with that number as I doubt it was a big investment.  The Internship feels like it's coming about 5-6 years too late.  I totally forgot about Wedding Crashers and I doubt there's many people just dying for a reunion.  In a nice ironic twist, that film's costar Isla Fisher is having a money-making summer. 

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