Wednesday, May 29, 2013

Box: (2 weeks from now) Now You Don't!

1. Fast and Furious 6 - $35m / $173m / $240m
2. After Earth - $32m / $32m / $85m
3. Epic - $20m / $69m / $125m
4. Now You See Me - $18m / $18m / $56m
5. Star Trek Into Darkness - $17m / $181.5m / $225m
6. The Hangover 3 - $17m / $90m / $130m
7. Iron Man 3 - $9m / $386m / $415m
8. The Great Gatsby - $6.5m / $128m / $145m
9. Mud - $1.3m / $17m / $22m

10 won't even do a million, so I'm not bothering.  Both openers don't have a single review between them right now.  That is NOT a good sign.  The marketing for After Earth is wisely keeping off M. Night Shyamalan's name, and if this fails I wonder how many more nails in his career coffin the man can get.  I hope it fails for those awful accents Smith and spawn have.  It feels like the film might have had most of its buzz stolen by the past several weeks' openers and the bigger films coming in a few weeks.  Now You See Me, however, has better marketing showcasing the film's huge cast and looks like dumb summer fun.  I doubt it'll turn out to be anything more than a slight sleeper, though.  

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