1. The Croods - $42m / $42m / $165m
2. Oz the Great and Powerful - $20.5m / $176m / $235m
3. Olympus Has Fallen - $20m / $20m / $60m
4. Admission - $10m / $10m / $30m
5. The Call - $9m / $31.5m / $50m
6. Spring Breakers - $6.5m / $7m / $18m
7. Burt Wonderstone - $5m / $18m / $28m
8. Jack the Giant Slayer - $3.5m / $59.5m / $66m
9. Identity Thief - $2.5m / $127.5m / $133m
10. Snitch - $2m / $40m / $44m
*InAPPropriate Comedy - $.3m / $.3m / $.7m
The Croods and Oz will have the family market to themselves for the next two months (Epic opens at the end of May). 3 years ago, How To Train Your Dragon reached $200m because it was similarly the only family film in the market for two months. The real story of this weekend will be how big Spring Breakers can go in its expansion. The film will be expanding into around 1000 theaters, and it seems to have huge interest online. I haven't seen many TV spots for it, just one last night. That said, this aggressive expansion is probably due to the studio knowing mainstream audiences are going to hate it and they are trying to soak up as much money as they can before word of mouth tears it down. Smart move. A slower expansion wouldn't have worked not just because of that, but also because of the film being situated perfectly for spring break. I doubt the film when all is said and done makes more than $20m, however that's still a huge success for a Harmony Korine film. Olympus Has Fallen should perform a little less than Gerard Butler's Law Abiding Citizen. The marketing has been pretty good, and that other White House overtaken thriller White House Down won't limit its potential. Lastly, Admission will be lucky to hit teen numbers. A lot will depend on how much the adult audience that came out in droves for this year's Oscar films will return to theaters as its the first film in awhile to be aimed at them. The reviews aren't great, which will hurt. Hopefully, Tina works more on writing another comedy soon.
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