Wednesday, January 16, 2013

Box: At least Russell doesn't sing in this one.

3-day/Total So Far/Projected Final

1. Mama - $18m / $18m / $50m
2. Broken City - $16m / $16m / $50m
3. The Last Stand - $15m / $15m / $44m
4. Zero Dark Thirty - $14.5m / $53m / $90m
5. Gangster Squad - $9m / $32.5m / $52m
6. Silver Linings Playbook - $8m / $52m / $85m
7. A Haunted House - $6.5m / $28m / $40m
8. Django Unchained - $6m / $136m / $155m
9. Les Miserables - $6m / $128.5m / $146m
10. The Hobbit - $5m / $286m / $300m
*Lincoln - $5m / $160m / $180m
Life of Pi - $3m / $99m / $110m
Argo - $1.5m / $114m / $120m

After two months, Silver Linings finally goes ultra-wide.  Weinstein was no doubt hoping to capitalize on a few Golden Globe wins, rather than one.  The 8 Oscar noms and the craziness around Jennifer should help it to expand decently.  It has a slight shot at $100m now, but a lot of that will depend if it can keep word of mouth going.  The three openers should all go at least in the high teens over the 4-day.  Despite PG-13 horror showing signs of wear last autumn, Mama is the first one in a while and maybe the hype around Jessica will help it.  I doubt it, but I think the film looks decentish.  Both Life of Pi and Argo are adding theaters, but neither will make the top 10. 

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