Wednesday, April 20, 2011

Box Office: Reeses Pieces For Easter

1. Madea's Big Happy Family - $30m / $30m / $68m
2. Rio - $24m / $79m / $156m
3. Water For Elephants - $16m / $16m / $50m
4. Hop - $9m / $97m / $122m
5. Scream 4 - $8.5m / $32.5m / $49m
6. Soul Surfer - $5m / $27.5m / $40m
7. Insidious - $4.5m / $44m / $56m
8. Hanna - $4m / $30.5m / $40m
9. Source Code - $4m / $43.5m / $52m
10. African Cats - $3.5m / $3.5m / $10m

I'm really not that mad Scream 4 underperformed, as that ensures no Scream 5 for at least 10 more years probably. As for the rest, if Madea and Fast Five underperform, then I think we're in for a miserable summer. It seems there's another trend of modestly reviewed, circa $30 million budgeted movies to overperform (Limitless, Soul Surfer, Source Code, Insidious, Lincoln Lawyer) and that adult-aimed movies are actually thriving. All this could bode well for Water For Elephants, but we'll see. Only sure thing for this week: Hop has the smallest drop of the week before that jelly bean turd vanishes from theatres. Why! Oh Why!

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