Thursday, December 27, 2018

Box: Christmas Update

Aquaman sits atop the box-office and will probably stay there well into the New Year. It earned $22m on Tuesday, with its total at about $106m. The upcoming weekend should see a gross in the low to mid 40's. The big question will be can it get to $200m by the end of New Year's Day.

Mary Poppins Returns has been performing lighter than expectations. It brought in $11m on Christmas Day for a total just under $50m. I honestly expected to have almost doubled that total by now. Disney probably should have opened it Christmas Day. As of right now, my initial predicted total gross of $300m will be way too high. With legs taking it into a very light January, it should manage $175m+, though a lot of people are paying close attention to its day to day holds. Gross for the upcoming weekend should be in the mid to high 20's.

Meanwhile, Bumblebee looks to be performing exactly as expected. It's tally after Christmas Day was just about $34m. Another film with a leggy run in store, it should finish with $110-120m. That's the lowest grossing of the franchise and with a budget of $135m, it'll need strong overseas numbers. 3-day ahead looks be low to mid 20's.

Holmes and Watson and Vice were the only Christmas Day openers. Holmes brought in over $6m, but it received a D+ Cinemascore, almost unheard of for a mainstream comedy. With a current 0% on Rotten Tomatoes, this film will be lucky to have any legs at all. Vice took in $4.8m on Tuesday with a low C+ Cinemascore. It'll rely on awards nominations to carry it through January, though it's worth noting that Wolf of Wall Street still had a leggy run despite a "C" Cinemascore. Both films should see a weekend gross of low 8 figures, if not quite hitting the teens. Holmes will fade fast after that.

Spider-Man: Into the Spider-Verse took in $5.6m on Tuesday with a total gross of about $74m. The upcoming weekend looks to be in the mid to high teens. It'll pass $100m before New Year's Day. Beyond that, $130-140m looks to be where its domestic gross will end up.

The Mule did just under $5m on Christmas, bringing its gross up to $42m. A 3-day gross between $12-14m should be in order, while its final total hitting $80-90m.

The J-Lo starrer Second Act had its biggest day yet with $3m, and a total of $10.6m. The comedy is headed toward $35-40m total, which is okay.

Welcome To Marwen is officially the bomb of the holiday season and is expected to lose about $50m. It took in $1.3m on Tuesday, with its tally at just over $4m. It probably won't do more than $20m. Another dud for Robert Zemeckis.

November holdovers The Grinch (at $258m yesterday) and Ralph Breaks the Internet ($165m) will have another week to get in some business before exiting first run theaters. Both films will probably add about $15-20m before all is said and done.

Period pieces The Favourite and Mary Queen of Scots are neck and neck. Both brought in under $900k in about 800 locations. Favourite is at $11.5m, while Mary is just under $5m. Both will add $4-5m by the end of New Year's Day.

In limited release, On the Basis of Sex did a very impressive $14k PTA in just over 30 theaters. That's a fantastic start and, despite a mediocre critical reception, it might just prove to be a mainstream crossover success. (I believe it goes wide on the 11th.) If Beale Street Could Talk expanded to 65 locations, and had a strong PTA. At just under a million, the film will get a rollout throughout January, eventually going wide on the 18th. Annapurna's other release, Destroyer, did okay on Tuesday earning $30k in 3 theaters. It is currently schedule to go wide on January 25th.

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