Wednesday, September 14, 2016

Box: Blair Witch's Baby

1. Sully - $21m / $70.5m / $120m
2. Blair Witch - $16m / $16m / $38m
3. Bridget Jones's Baby - $12m / $12m / $38m
4. Snowden - $8m / $8m / $22m
5. When the Bough Breaks - $6m / $23.5m / $35m
6. Don't Breathe - $4.5m / $74.5m / $85m
7. Suicide Squad - $3m / $312m / $319m
8. The Wild Life - $2m / $6m / $10m
**Kubo and the Two Strings - $2m / $44m / $49m
**Pete's Dragon - $2m / $73m / $78m
**Hillsong: Let Hope Rise - $2m / $2m / $5m

Sully had a big opening last weekend and earned an "A" Cinemascore. Its run will be very similar to Captain Phillips, but the film does have competition next week with The Magnificent Seven. Blair Witch (formerly "The Woods") will be the biggest opener of this week's titles. A lot of predictors have it going higher - possibly $20m+ - but the original is still such a divisive film and there didn't seem to be much demand for this. Bridget Jones's Baby will do okay, though most of its money will be earned overseas. Snowden is probably a dud given the $50m price tag. I have no idea what Hillsong is, but it's opening in 800+ theaters and appears to be religion-related.

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