Wednesday, July 13, 2016

Box: I ain't afraid of no girls

1. Secret Life of Pets - $56m / $210m / $330m
2. Ghostbusters - $45m / $45m / $125m
3. Finding Dory - $11.5m / $446m / $475m
4. The Legend of Tarzan - $11m / $103.5m / $130m
5. Mike and Dave Need Wedding Dates - $8.5m / $32.5m / $52m
6. The Purge: Election Year - $5.5m / $70.5m / $80m
7. Central Intelligence - $5m / $117m / $128m
8. The Infiltrator - $4m / $5m / $11m
9. The BFG - $3.5m / $47m / $54m
10. Independence Day: Resurgence - $3.5m / $98.5m / $105m

The most controversial movie of our time arrives: a reboot of Ghostbusters? Great job, internet! The film has decent reviews and Paul Feig's movies have typically had a leggy run. Films aimed at women often have very good legs, too. However, it's hard to gage how Sony's (mis)marketing and the  (largely made up) negative buzz from the cesspools of the internet will hurt it. It still is a name brand, and if The Legend of Tarzan could turn things around to have a decent run, there's still hope. Secret Life of Pets became the first "original" film to open with more than $100m last weekend and now looks set for over $300m total. The only other opener this weekend is The Infiltrator. I'll be shocked if it tops $5m for the weekend. Woody Allen's Cafe Society opens in 5 theaters and will expand over the coming weeks.

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