Box: Sandra's Brand Might Be Crisis

1. Our Brand Is Crisis - $11m / $11m / $32m
2. Goosebumps - $10.5m / $57.5m / $80m
3. The Martian - $10m / $181.5m / $208m
4. Bridge of Spies - $8m / $45m / $70m
5. Burnt - $7m / $7m / $20m
6. Hotel Transylvania 2 - $6m / $156m / $170m
7. The Last Witch Hunter - $5.5m / $19.5m / $30m
8. Steve Jobs - $4.5m / $16.5m / $30m
9. Paranormal Activity: The Ghost Dimension - $3.5m / $13.5m / $20m
10. Crimson Peak - $3m / $27.5m / $33m
**The Intern - $2.5m / $68.5m / $73m
**Scouts Guide to the Zombie Apocalypse - $2.5m / $2.5m / $6m

A very dead weekend before next week's behemoth. Our Brand is apparently tracking even lower than that, and will probably be one of the few missteps for Bullock recently. Burnt has been overcooked (har har) by Weinstein, so it's lucky it's even making it to theaters. The big story from last week was how poorly Steve Jobs did in its expansion. Lots of media articles being written could translate to a big drop, as the media declaring a film a bomb has never been overcome by good word of mouth or good reviews. Jobs doing so poorly has taken the spotlight off how badly Last Witch Hunter did. Scouts Guide is getting the same treatment Paranormal got last weekend, so it won't make the top 10. (Much like last week's Rock the Kasbah and Jem and the Holograms, which both somehow did even worse than anticipated.) Truth is also getting a semi-wide expansion, but I'd be surprised if it even tops $1m for this weekend given how poorly its done in limited.