Box: Rise of the Dawn Again

1. Dawn of the Planet of the Apes - $35m / $140m / $225m
2. Sex Tape - $27m / $27m / $75m
3. Planes: Fire and Rescue - $23m / $23m / $90m
4. The Purge: Anarchy - $19m / $19m / $40m
5. Transformers 4 - $7.5m / $225m / $245m
6. Tammy - $6m / $70m / $85m
7. 22 Jump Street - $3.5m / $179.5m / $187m
8. How To Train Your Dragon 2 - $3.5m / $179.5m / $189m
9. Earth To Echo - $3m / $32m / $40m
10. Begin Again - $2m / $9m / $18m
**Deliver Us From Evil - $2m / $30m / $34m
**Maleficent - $2m / $227m / $234m

Three openers won't unseat Dawn for #1.  While Purge doesn't have any reviews yet, Sex Tape and Planes are unsurprisingly getting panned.  Planes has the advantage of being the only animated movie for the rest of the summer (Ugh, this summer!).  Bad reviews have never stopped R-rated comedies before, and Diaz's The Other Woman did well even with tepid reaction.  Despite the negative reception toward the first installment, Anarchy's marketing has been very smart in making it look nothing like the first.  That might be able to keep it from going down a path similar to Hostel 2, The Last Exorcism 2 or Blair Witch 2.  As in, sequels that did very poorly because audiences hated their predecessors.  Boyhood had a massive PTA last weekend and many will be keeping their eyes on how it expands.  With that and Magic In The Moonlight opening next weekend, at least the art houses should be doing okay.