Wednesday, July 23, 2014

Box: I Drug Lucy

1. Lucy - $29m / $29m / $85m
2. Dawn of the Planet of the Apes - $21m / $178m / $235m
3. Hercules - $20m / $20m / $50m
4. The Purge: Anarchy - $12m / $54m / $75m
5. Planes: Fire and Rescue - $11.5m / $37m / $70m
6. Sex Tape - $6.5m / $27.5m / $42m
7. Transformers 4 - $5.5m / $237.5m / $250m
8. And So It Goes - $4.5m / $4.5m / $14m
9. Tammy - $4m / $79m / $88m
10. 22 Jump Street - $3m / $186m / $194m
**How To Train Your Dragon 2 - $3m / $166m / $174m

Get it ScarJo!  Miss Johansson takes a tip from the Angelina playbook and goes into action ass-kicking babe mode.  The Rock probably won't fare as well with the second Hercules film of the year.  Why did not one but two Hercules movies get such large budgets?  And So It Goes might not even make the top 10, but with so little out there for older people I think it just might make it.  Boyhood continues to impress in limited, and Magic In the Moonlight opens in 17 theaters with a planned wide expansion August 15.  Last weekend, Sex Tape and Planes both underwhelmed while The Purge: Anarchy did slightly higher than expected.  It'll be the rare sequel to open less than the original and outgross it in the long run.  Guess we can expect another sequel next summer.  And this weekend Transformers 4 will outgross X-Men: Days of Future Past and Maleficent to become the highest grossing film of the summer.

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