Wednesday, September 26, 2012

Box: Where We Turn Tom Petty Songs Into Movies

1. Hotel Transylvania - $30m / $30m / $100m
2. Looper - $15m / $15m / $48m
3. End of Watch - $8.5m / $26.5m / $46m
4. Trouble With the Curve - $7m / $23.5m / $39m
5. House at the End of the Street - $6m / $21.5m / $33m
6. Finding Nemo - $5.5m / $37.5m / $48m
7. Won't Back Down - $5m / $5m / $14m
8. The Master - $3.5m / $10m / $35m
9. Resident Evil: Retribution - $3m / $38.5m / $44m
10. Dredd - $3m / $11.5m / $17m
Pitch Perfect - $3m / $3m / $60m

Some interesting things happening this weekend.  After being dead wrong with most everything last weekend, I'm playing it safe this weekend.  Hotel Transylvania is tracking in the mid 30's and looks more broadly comic than the similarly themed ParaNorman and Frankenweenie (due next week), so that should help it win over families.  Looper is tracking in the high teens, and has terrific reviews.  I feel like a broken record when I say this weekend has potential, and I'll feel like one again next week at this time when I say 'yeah, not sure what happened there.'  End of Watch is the only thing from last weekend that overperformed.  That film could see a nice soft drop due to good word of mouth.  Jake's sis won't have similar luck as Won't Back Down arrives with a little controversy and not much else.  I know its reviews aren't good, but it would be nice to see some non-gimmicky serious dramas do well every now and then.  The Master's expansion last weekend was too aggressive, as mainstream audiences don't like Paul Thomas Anderson movies at all.   While the film will no doubt thrive in art houses throughout the season, its mainstream chances are dead.  An expansion that should work is Pitch Perfect.  The film is debuting in 350ish theatres this weekend before expanding fully wide next weekend in hopes of building word of mouth.  Universal has been aggressively screening the film for audiences and it looks like it could be the sleeper of the season.  Good job, Anna Kendrick and Rebel Wilson.  Despite mostly terrific notices, Dredd is a huge bomb.  The one fanboy movie fanboys don't see ends up being one of the best.  Lastly, Perks of Being a Wallflower did very well in four theatres last weekend and will expand to more top markets this weekend.  As of right now, the studio don't have a wide date.  I suspect if it continues to do brisk business, that'll change fast.  It should expand better than The Master

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