Wednesday, May 16, 2012

Box: You sank your own Battleship by making it look so stupid.

1. The Avengers - $50m / $453.5m  / $585m
2. Battleship - $32m / $32m / $85m
3. What to Expect When You're Expecting - $17m / $17m / $55m
4. The Dictator - $16m / $23m / $48m
5. Dark Shadows - $13.5m / $52.5m / $84m
6. Best Exotic Marigold Hotel - $3.5m / $8.5m / $40m
7. Think Like a Man - $3m / $86.5m / $95m
8. The Hunger Games - $2.5m / $391m / $400m
9. The Lucky One - $2m / $57.5m / $61m
10. Pirates Band of Misfits - $2m / $26m / $29m

Battleship would have done better had it been an actual Battleship movie rather than some Transformers-at-sea shit.  Audiences have smartly grown weary of star-studded, interweaving stories comedies.  With no other PG-13 comedies for awhile, that could be the pregnancy comedy's gain.  The Dictator won't experience as big of a dropoff from Bruno as it experienced from Borat, but I think audiences are over Sacha's schtick.  Lastly, Marigold Hotel made it into the top 10 in just under 200 theatres last week.  It is going wide next week and should enjoy a leggy run throughout the first half of the summer.

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