Wednesday, May 11, 2011

Box: The BRIDESMAIDS Oscar Campaign Starts Now

1. Thor - $31.5m / $117m / $190m
2. Bridesmaids - $18m / $18m / $70m
3. Priest - $17m / $17m / $40m
4. Fast Five - $15m / $164.5m / $200m
5. Jumping the Broom - $8.5m / $27.5m / $48m
6. Something Borrowed - $7m / $25.5m / $40m
7. Rio - $5.5m / $122.5m / $136m
8. Water For Elephants - $3.5m / $48m / $56m
9. Madea's Big Happy Family - $2m / $50m / $55m
10. Soul Surfer - $1.4m / $39m / $43m

I expected Bridesmaids to open higher - and it very well could - but the better than expected performances of last week's wedding movies may put a slight dent in it. Nevertheless, with some of the best reviews of any mainstream movie this year, it'll be less about the opening and more about the legs. As for Priest, that could go anywhere from $5m to $25m. It seems like the type of film that the 3D will hurt more than help (see My Soul to Take, Drive Angry).

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