Thursday, July 20, 2017

Box: Box-office Superstar Harry Styles

1. Dunkirk - $46m / $46m / $165m
2. Girls Trip - $33m / $33m / $100m
3. War For the Planet of the Apes - $25m / $104m / $155m
4. Spider-Man: Homecoming - $21m / $251.5m / $305m
5. Valerian and the City of a Thousand Planets - $18m / $18m / $50m
6. Despicable Me 3 - $11.5m / $211.5m
7. Baby Driver - $5m / $83m / $100m
**The Big Sick - $5m / $24.5m / $40m
9. Wonder Woman - $4m / $388m / $400m
10. Wish Upon - $2m / $10m / $13.5m
***Cars 3 - $2m / $144m / $148m

A potentially big weekend ahead. Dunkirk has the best reviews of the year and seems like the rare non-franchise movie that will demand audiences see it on the big screen. Legs should take it all the way to the end of the season, and well into Oscar season. I'm playing it a little safe with my predictions, though. Girls Trip has a lot of buzz and will do what Rough Night and Snatched couldn't: actually break out. Reviews are very good, and despite films aimed at African Americans typically being frontloaded, this could cross over. Luc Besson's hugely budgeted Valerian might sway the people who want an "original" big budget film that don't like World War II movies. But given the astronomical budget, a subpar opening (anything under $30m+) will instantly trigger articles about how badly it will lose money which will trigger big drops. The Big Sick didn't quite do as anticipated last weekend, though hopefully legs will be strong for the rest of the season.

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