Wednesday, July 24, 2013

Box: The next reboot for the Wolverine franchise will be a musical.

1. The Wolverine - $65m / $65m / $160m
2. The Conjuring - $23m / $85m / $140m
3. Despicable Me 2 - $15m / $305m / $345m
4. Turbo - $13m / $56m / $90m
5. Grown Ups 2 - $10m / $100.5m / $120m
6. Red 2 - $10m / $36m / $60m
7. Pacific Rim - $8m / $84.5m / $102m
8. Fruitvale Station - $6m / $7.5m / $30m
9. The Heat - $5.5m / $139.5m / $154m
10. RIPD - $5m / $24m / $35m
**The Way Way Back - $3m / $8.5m / $20m
**The To-Do List - $1.5m / $1.5m / $4m

Despite only one new wide release, lots of exciting things happening this weekend.  Fruitvale Station expands to over a thousand theaters, and The Way Way Back goes into about 800 (despite what I said last week.)  Fruitvale's performance should be interesting to watch, as we still don't have a breakout indie for the summer.  (Blue Jasmine opens a major cities this weekend, so maybe that?)  Wolverine will be #1 easily, and I'm predicting an opening a littler higher than X-Men: First Class, but less than the last Wolverine film.  (Can we stop rebooting reboots?)  The Conjuring went over like gangbusters last weekend and earned an A- from Cinemascore, the highest grade I've ever seen for a horror film.  It's showing strong weekdays and will avoid the 2nd weekend plummet that horror films typically see.  It cost only $20m, and will outgross the midsummer failed action tentpoles.  Hollywood will never learn, though.  Outside the top 10, The To-Do List debuts in about 500 theaters.  Despite a cast filled with Hollywood's best crop of young comedic talent, there's just no interest as evident by it getting released just below the wide release threshold. 

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