Wednesday, October 11, 2017

Box: Does Hallmark have Death Day cards yet?

1. Happy Death Day - $18m / $18m / $40m
2. Blade Runner 2049 - $15.5m / $60.5m / $100m
3. The Foreigner - $9m / $9m / $25m
4. The Mountain Between Us - $6.5m / $21.5m / $36m
5. It - $5.5m / $314m / $328m
**My Little Pony - $5.5m / $17m / $30m
7. Kingsman: The Golden Circle - $4.5m / $88.5m / $100m
**American Made - $4.5m / $39m / $50m
**LEGO Ninjago Movie - $4.5m / $51.5m / $65m
10. Victoria and Abdul - $4m / $12m / $25m
***Marshall - $2.5m / $2.5m / $8m
***Professor Marston and the Wonder Women - $2m / $2m / $6m

4 openers, and 2 probably won't make the top 10. This October is proving exactly what's wrong with the movie industry (and this is all outside of current events!): too many films coming out at once, poor scheduling, and most of these shouldn't have gotten past the development stage. But, I digress. Happy Death Day looks clever enough and the marketing has been solid, so it should knock Blade Runner 2049 from the top spot. That film disappointed, so we'll have to wait to see worldwide numbers before deciding how it will fare. Jackie Chan's The Foreigner will see if he can still bring in audiences even if it looks like another Taken sequel. Victoria and Abdul keeps on doing strong business, though I'm wondering why it's not getting a more aggressive expansion this weekend. It should have at least doubled its theater count. Marshall is only getting about 800 theaters. It has decent reviews (all four of the openers are so far positive on RT), while Professor Marston... will be good for anyone who wants a biopic about the creator of Wonder Woman and is also into bondage. The Florida Project did great business last weekend in just 4 theaters. No idea how many theaters it expands to but hopefully it continues to impress.


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