Wednesday, September 13, 2017

Box: More like Dollarwise, am I right?

1. IT - $51m / $210m / $300m
2. mother! - $14m / $14m / $34m
3. American Assassin - $12m / $12m / $35m
4. Home Again - $4.5m / $16m / $25m
5. The Hitman's Bodyguard - $2.5m / $69m / $74m
**Annabelle: Creation - $2.5m / $99.5m / $104m
7. Wind River - $2m / $28.5m / $33m
8. Leap! - $1.5m / $18m / $21m
9. Spider-Man: Homecoming - $1m / $329.5m / $332m
**Dunkirk - $1m / $185m / $188m

So IT blew up! Horror has a tendency to be very frontloaded, but $300m looks attainable. Which is just NUTS given this is September. It's proof you can release a big movie anytime of the year. Only two openers this weekend. Expect mother! to have terrible audience reaction, so it's legs will have to depend on critical acclaim overriding audiences. American Assassin just looks so generic, I can't see it going anywhere. It reminds me of that Abduction movie released a few years back that tried to make Taylor Lautner an action star. Next week looks much more exciting, both in wide releases and limited.

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