Box Office: Live Every Week Like Its Shark Week

3 day / Total So Far / Projected Final Gross

1. Shark Night 3D - $13m / $13m / $34m
2. The Help - $11.5m / $115.5m / $148m
3. Apollo 18 - $10m / $10m / $24m
4. Rise of the Planet of the Apes - $6.5m / $159m / $174m
5. Colombiana - $6m / $21m / $34m
6. The Debt - $5m / $6m / $18m
7. Spy Kids 4 - $4.5m / $29m / $39m
8. Don't Be Afraid of the Dark - $4m / $15.5m / $25m
9. Our Idiot Brother - $4m / $14.5m / $24m
10. The Smurfs - $4m / $132m / $142m

My main question for this week is whether Irene tearing into last week's box office will lead to small drops all around. The Help, Apes, Smurfs and possbly Spy Kids 4 will all see very small declines regardless.

Summer movie wrap up on Monday or Tuesday!

Box Office: Haunted Holmes

1. The Help - $15m / $97m / $150m
2. Colombiana - $13m / $13m / $38m
3. Don't Be Afraid of the Dark - $12m / $12m / $35m
4. Rise of the Apes - $9.5m / $149.5m / $174m
5. Our Idiot Brother - $8m / $8m / $25m
6. Spy Kids 4 - $7.5m / $23.5m / $42m
7. The Smurfs - $5.5m / $126.5m / $142m
8. Conan the Barbarian - $4.5m / $18m / $28m
9. Fright Night - $4m / $15.5m / $24m
10. 30 Minutes or Less - $3.5m / $32.5m / $40m
Final Destination 5 - $3.5m / $39m / $46m

The Help will hold off the trio of openers to be #1 for a second week. I'll be doing a summer movie wrap up next weekend! I know you can't wait!

Box: How you doin, Joel McHale?

1. The Help - $19m / $70m / $130m
2. Spy Kids 4 - $18m / $18m / $62m
3. Conan the Barbarian - $16m / $16m / $45m
4. Fright Night - $15m / $15m / $40m
5. Rise of the Apes - $14.5m / $133m / $168m
6. The Smurfs - $9m / $119m / $145m
7. Final Destination 5 - $8.5m / $33.5m / $50m
8. 30 Minutes or Less - $7.5m / $27.5m / $45m
9. One Day - $6m / $6m / $17m
10. Captain America - $4m / $165m / $175m
Cowboys and Aliens - $4m / $89m / $100m
Crazy Stupid Love - $4m / $63.5m / $74m
Harry Potter 7.2 - $4m / $365.5m / $376m

Given the low screen count and little buzz, I'm pretty confident in One Day's number, but Focus occasionally surprises. As for the remaining three openers, they could go anywere from low teens to low twenties.

Box: I get by with a little Help from Emma Stone

1. Rise of the Planet of the Apes - $28m / $107m / $170m
2. The Help - $20m / $29m / $80m
3. Final Destination 5 - $18m / $18m / $42m
4. 30 Minutes or Less - $14m / $14m / $36m
5. The Smurfs - $12.5m / $99m / $135m
6. Glee 3D Concert - $12m / $12m / $22m
7. Cowboys and Aliens - $7.5m / $81m / $100m
8. Crazy Stupid Love - $7.5m / $55.5m / $78m
9. Harry Potter 7.2 - $7m / $356m / $375m
10. Captain America - $6.5m / $156m / $172m
11. The Change-Up - $6m / $25.5m / $36m

The next month or so will see 3-4 movies opening per week, a big change given most of this summer has seen only about 2 films per week. That aside, The Help is in for a leggy run as this is the exact type of movie studios used to always put at the end of the summer when people grew sick of the visual effects, talking animals and big stars. Will it be enough for it to cross $100m might be the big question.

Anne as Catwoman

Warner Bros released the first official image of Anne Hathaway as Selina Kyle/Catwoman today. While Nolan's more realistic, practical approach was never going to give us something quite as sexy and fantastical as Pfeiffer's look, I do like this. There's some images floating around of her stunt double from the side that shows the outfit off a little more. It looks almost exactly like I'd imagine it would.

AMPAS shoves its head further up its ass....

...and hires Don Mischer and Brett Ratner to produce the 84th Academy Awards.

Mischer was the coproducer of this year's much maligned show. Brett Ratner is the biggest hack in Hollywood.

So with that announcement, I'm guessing the next one will be James Franco and David Letterman cohosting the ceremony.

At this point, I don't even get what they are trying to do with the actual show. Does it even matter to AMPAS anymore? As I've said before, the best thing would be for the show to go the way of the Tonys so they stop caring about ratings and just focus on putting on a good, memorable show.

It seemed like we were headed in a good direction with the recent announcement of Best Picture slots being anywhere from 5 to 10.

AMPAS takes one step forward, two back.

But hey, at least there's the chance of the Olsen Twins being in the audience to support baby sis, right? And Oprah will be an Oscar winner!

Box: I hate every chimp I see from Chimpan-A to Chimpanzee

1. Rise of the Planet of the Apes - $38m / $38m / $140m
2. The Smurfs - $20m / $76m / $135m
3. Cowboys and Aliens - $16.5m / $68.5m / $110m
4. The Change-Up - $15m / $15m / $45m
5. Crazy Stupid Love - $12m / $42m / $75m
6. Captain America - $11.5m / $142m / $170m
7. Harry Potter 7.2 - $11m / $341.5m / $368m
8. Friends With Benefits - $5m / $49m / $60m
9. Horrible Bosses - $4.5m / $105m / $116m
10. Transformers 3 - $3m / $344m / $352m

Rise of the Apes is actually good, maybe great??? Nice summer surprise, I suppose. The Change-Up will have a problem breaking out given its one of the last of the summer comedies and probably the worst reviewed.